A management method of the corporate brand image based on customers' perception
T Kato, K Tsuda - Procedia Computer Science, 2018 - Elsevier
In order to acquire target brand images, companies develop various activities to manage
brands as assets. However, in fact, since companies cannot grasp the necessary elements …
brands as assets. However, in fact, since companies cannot grasp the necessary elements …
[引用][C] A Management Method of the Corporate Brand Image Based on Customers' Perception
T Kato, K Tsuda - Procedia Computer Science, 2018 - cir.nii.ac.jp
A Management Method of the Corporate Brand Image Based on Customers’ Perception | CiNii
Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 …
Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 …
[PDF][PDF] A Management Method of the Corporate Brand Image Based on Customers' Perception
T KATO, K TSUDA - Procedia Computer Science, 2018 - researchgate.net
In order to acquire target brand images, companies develop various activities to manage
brands as assets. However, in fact, since companies cannot grasp the necessary elements …
brands as assets. However, in fact, since companies cannot grasp the necessary elements …
A Management Method of the Corporate Brand Image Based on Customers' Perception
T Kato, K Tsuda - 2018 - dl.acm.org
In order to acquire target brand images, companies develop various activities to manage
brands as assets. However, in fact, since companies cannot grasp the necessary elements …
brands as assets. However, in fact, since companies cannot grasp the necessary elements …