Social media: a blessing or a curse? Voice of owners in the beauty and wellness industry

K Kaur, P Kumar - The TQM Journal, 2022 - emerald.com
Purpose The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …

[引用][C] Social media: a blessing or a curse? Voice of owners in the beauty and wellness industry

K Kaur, P Kumar - The TQM Journal, 2021 - ingentaconnect.com
PurposeThe rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …

[PDF][PDF] Social media: a blessing or a curse? Voice of owners in the beauty and wellness industry

K Kaur, P Kumar - 2021 - researchgate.net
Purpose–The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …