The interplay of advertising choice and involvement on psychological reactance, attitudes, and intentions in the context of online video advertising

R Ahn - 2014 - ideals.illinois.edu
Online video ads interrupt users' online video watching experiences, and can exert a
significant negative impact on changes in attitudes. Allowing users to choose which ads they …
被引用次数：5 相关文章
[PDF] core.ac.uk

[PDF][PDF] THE INTERPLAY OF ADVERTISING CHOICE AND INVOLVEMENT ON PSYCHOLOGICAL REACTANCE, ATTITUDES, AND INTENTIONS IN THE CONTEXT …

RJ AHN - 2014 - core.ac.uk
Online video ads interrupt users' online video watching experiences, and can exert a
significant negative impact on changes in attitudes. Allowing users to choose which ads they …