Cross-media advertising strategies and brand attitude: the role of cognitive load
L Hatzithomas, F Theodorakioglou… - … Journal of Advertising, 2024 - Taylor & Francis
In recent years, cross-media advertising has received widespread attention from
researchers and practitioners seeking effective ways to communicate with their audience …
researchers and practitioners seeking effective ways to communicate with their audience …
Cross-media advertising strategies and brand attitude: the role of cognitive load
L Hatzithomas, F Theodorakioglou… - International Journal …, 2024 - ingentaconnect.com
In recent years, cross-media advertising has received widespread attention from
researchers and practitioners seeking effective ways to communicate with their audience …
researchers and practitioners seeking effective ways to communicate with their audience …