Oscar PR Girl: How interconnected social media platforms humanized the Oscar de la Renta brand identity

KM Smith, JM Mcclain… - Fashion, Style & Popular …, 2018 - intellectdiscover.com
This project examines how the social media persona Oscar PR Girl was constructed and
humanized as a luxury brand identity for Oscar de la Renta. To understand this issue, the …

[PDF][PDF] oscar Pr Girl: how interconnected social media platforms humanized the oscar de la renta brand identity

KM SMith, JM Mcclain - Intellect, 2018 - academia.edu
This project examines how the social media persona Oscar PR Girl was constructed and
humanized as a luxury brand identity for Oscar de la Renta. To understand this issue, the …

Oscar PR Girl: How interconnected social media platforms humanized the Oscar de la Renta brand identity

KM Smith, JM McClain… - Fashion, Style & Popular …, 2018 - ingentaconnect.com
This project examines how the social media persona Oscar PR Girl was constructed and
humanized as a luxury brand identity for Oscar de la Renta. To understand this issue, the …

[PDF][PDF] oscar Pr Girl: how interconnected social media platforms humanized the oscar de la renta brand identity

KM SMith, JM Mcclain - Intellect, 2018 - researchgate.net
This project examines how the social media persona Oscar PR Girl was constructed and
humanized as a luxury brand identity for Oscar de la Renta. To understand this issue, the …

Oscar PR Girl: How interconnected social media platforms humanized the oscar de la Renta brand identity

KM Smith, JM Mcclain, ME Lascity - Fashion, Style, & Popular Culture, 2018 - go.gale.com
This project examines how the social media persona Oscar PR Girl was constructed and
humanized as a luxury brand identity for Oscar de la Renta. To understand this issue, the …

[PDF][PDF] oscar Pr Girl: how interconnected social media platforms humanized the oscar de la renta brand identity

KM SMith, JM Mcclain - Intellect, 2018 - researchgate.net
This project examines how the social media persona Oscar PR Girl was constructed and
humanized as a luxury brand identity for Oscar de la Renta. To understand this issue, the …