Consumer emotional brand attachment with social media brands and social media brand equity

A Dwivedi, LW Johnson, DC Wilkie… - European Journal of …, 2019 - emerald.com
Purpose The ever-growing popularity of social media platforms is evidence of consumers
engaging emotionally with these brands. Given the prominence of social media in society …
被引用次数：390 相关文章

Consumer emotional brand attachment with social media brands and social media brand equity

A Dwivedi, LW Johnson, DC Wilkie… - European Journal of …, 2019 - ingentaconnect.com
Purpose The ever-growing popularity of social media platforms is evidence of consumers
engaging emotionally with these brands. Given the prominence of social media in society …

Consumer emotional brand attachment with social media brands and social media brand equity

A Dwivedi, LW Johnson, DC Wilkie… - European Journal of …, 2018 - emerald.com
Purpose The ever-growing popularity of social media platforms is evidence of consumers
engaging emotionally with these brands. Given the prominence of social media in society …

Consumer emotional brand attachment with social media brands and social media brand equity

A Dwivedi, LW Johnson, DC Wilkie… - European Journal …, 2019 - researchoutput.csu.edu.au
Purpose: The ever-growing popularity of social media platforms is evidence of consumers
engaging emotionally with these brands. Given the prominence of social media in society …

Consumer emotional brand attachment with social media brands and social media brand equity

A Dwivedi, LW Johnson, DC Wilkie… - European Journal of …, 2019 - ingentaconnect.com
Purpose The ever-growing popularity of social media platforms is evidence of consumers
engaging emotionally with these brands. Given the prominence of social media in society …