The effect of media multitasking on advertising message effectiveness

M Garaus, U Wagner, AM Bäck - Psychology & Marketing, 2017 - Wiley Online Library
The rapid evolution of information and mobile technologies enables consumers to use
media content whenever and wherever they want. These developments have resulted in a …
被引用次数：67 相关文章

The Effect of Media Multitasking on Advertising Message Effectiveness

M Garaus, U Wagner, AM Bäck - Psychology & Marketing, 2017 - infona.pl
The rapid evolution of information and mobile technologies enables consumers to use
media content whenever and wherever they want. These developments have resulted in a …

The effect of media multitasking on advertising message effectiveness.

M Garaus, U Wagner, AM Bäck - Psychology & Marketing, 2017 - psycnet.apa.org
The rapid evolution of information and mobile technologies enables consumers to use
media content whenever and wherever they want. These developments have resulted in a …

The Effect of Media Multitasking on Advertising Message Effectiveness.

M Garaus, U Wagner, AM Bäck - Psychology & Marketing, 2017 - search.ebscohost.com
The rapid evolution of information and mobile technologies enables consumers to use
media content whenever and wherever they want. These developments have resulted in a …