COMPETITIVENESS AND PERFORMANCE REFLECTED IN THE NEW 7P AND 9P MARKETING MIX

AF JITĂREANU, M MIHĂILĂ - ceeol.com
In the last 10 years, specific marketing activities are increasingly visible. However, marketing
is not only about the mode of action, but also involves tuning to the latest theories that have …
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[PDF][PDF] COMPETITIVENESS AND PERFORMANCE REFLECTED IN THE NEW 7P AND 9P MARKETING MIX

AF JITĂREANU, M MIHĂILĂ - core.ac.uk
In the last 10 years, specific marketing activities are increasingly visible. However, marketing
is not only about the mode of action, but also involves tuning to the latest theories that have …