How trust moderates social media engagement and brand equity

H Chahal, A Rani - Journal of Research in Interactive Marketing, 2017 - emerald.com
Purpose The purpose of this paper is threefold: first, to develop and measure customer
engagement scale in context to social media (SM); second, to elucidate the variables that …
被引用次数：231 相关文章

How trust moderates social media engagement and brand equity

H Chahal, A Rani - Journal of Research in Interactive Marketing, 2017 - emerald.com
Purpose The purpose of this paper is threefold: first, to develop and measure customer
engagement scale in context to social media (SM); second, to elucidate the variables that …