Exploring the effect of the human brand on consumers' decision quality in online shopping: An eye‐tracking approach

S Wook Chae, K Chang Lee - Online Information Review, 2013 - emerald.com
Purpose–The purpose of this paper is to investigate how employing human brands affects
consumers' decision quality in an online shopping environment by analysing visual attention …
被引用次数：132 相关文章

Exploring the effect of the human brand on consumers' decision quality in online shopping An eye-tracking approach

SW Chae, KC Lee - Online Information Review, 2013 - hero.epa.gov
Purpose-The purpose of this paper is to investigate how employing human brands affects
consumers' decision quality in an online shopping environment by analysing visual attention …

Exploring the effect of the human brand on consumers' decision quality in online shopping: An eye-tracking approach

SW Chae, KC Lee - Online Information Review, 2013 - ingentaconnect.com
Purpose‐The purpose of this paper is to investigate how employing human brands affects
consumers' decision quality in an online shopping environment by analysing visual attention …

[引用][C] Exploring the effect of the human brand on consumers' decision quality in online shopping: An eye-tracking approach: Ubiquitous decision support systems and …

SW CHAE, KUNC LEE - Online information review (Print), 2013 - pascal-francis.inist.fr
Exploring the effect of the human brand on consumers' decision quality in online shopping:
An eye-tracking approach : Ubiquitous decision support systems and their impact on users' …

Exploring the effect of the human brand on consumers' decision quality in online shopping An eye-tracking approach

SW Chae, KC Lee - ONLINE INFORMATION REVIEW, 2013 - scholarworks.bwise.kr
Purpose-The purpose of this paper is to investigate how employing human brands affects
consumers' decision quality in an online shopping environment by analysing visual attention …

[引用][C] Exploring the effect of the human brand on consumers' decision quality in online shopping: An eye-tracking approach

SW CHAE, KUNC LEE - Online information review, 2013 - Emerald

[引用][C] Exploring the effect of the human brand on consumers' decision quality in online shopping

SW Chae, KC Lee - Online Information Review, 2013 - Emerald Group Publishing, Limited