Investigating marketing managers' perspectives on social media in Chile

C Bianchi, L Andrews - Journal of Business Research, 2015 - Elsevier
Social media have global proportions, yet little is known about firms' engagement with these
Web 2.0 technologies in emerging markets within Latin America. The study investigates …
被引用次数：186 相关文章

Investigating marketing managers' perspectives on social media in Chile

C Bianchi, L Andrews - Journal of Business Research, 2015 - infona.pl
Social media have global proportions, yet little is known about firms' engagement with these
Web 2.0 technologies in emerging markets within Latin America. The study investigates …

Investigating marketing managers' perspectives on social media in Chile

C Bianchi, L Andrews - Journal of Business Research, 2015 - ideas.repec.org
Social media have global proportions, yet little is known about firms' engagement with these
Web 2.0 technologies in emerging markets within Latin America. The study investigates …

Investigating marketing managers' perspectives on social media in Chile

C Bianchi, L Andrews - Journal of Business Research, 2015 - econpapers.repec.org
Social media have global proportions, yet little is known about firms' engagement with these
Web 2.0 technologies in emerging markets within Latin America. The study investigates …

Investigating marketing managers' perspectives on social media in Chile

C Bianchi, L Andrews - Journal of Business Research, 2015 - eprints.qut.edu.au
Social media has reached global proportions, yet little is known about firms' engagement
with these Web 2.0 technologies in emerging markets within Latin America. The study …
[PDF] academia.edu

[PDF][PDF] Investigating marketing managers' perspectives on social media in Chile

C Bianchi, L Andrews - Journal of Business Research, 2015 - academia.edu
Constanza Bianchi a,⁎, Lynda Andrews ba School of Business, Universidad Adolfo Ibáñez,
Santiago, Chile b School of Advertising, Marketing and Public Relations, Queensland …
[PDF] researchgate.net

[PDF][PDF] Investigating marketing managers' perspectives on social media in Chile

C Bianchi, L Andrews - Journal of Business Research, 2015 - researchgate.net
Constanza Bianchi a,⁎, Lynda Andrews ba School of Business, Universidad Adolfo Ibáñez,
Santiago, Chile b School of Advertising, Marketing and Public Relations, Queensland …