Do online video platforms cannibalize television?: How viewers are moving from old screens to new ones
J Cha - Journal of advertising research, 2013 - journalofadvertisingresearch.com
This study investigated whether (and how) online video platforms displace television with
respect to time investment and viewership. To that end, this study employed mail surveys of …
respect to time investment and viewership. To that end, this study employed mail surveys of …
Do Online Video Platforms Cannibalize Television?: How Viewers Are Moving from Old Screens to New Ones
C Jiyoung - Journal of Advertising Research, 2013 - dialnet.unirioja.es
This study investigated whether (and how) online video platforms displace television with
respect to time investment and viewership. To that end, this study employed mail surveys of …
respect to time investment and viewership. To that end, this study employed mail surveys of …
Do Online Video Platforms Cannibalize Television?
CHA JIYOuNG - JOURNAL OF ADVERTISING …, 2013 - journalofadvertisingresearch.com
Young generations—namely Generations Y and X—spend more time online than they do
watching television. A slightly older profile—younger “baby boomers”—spend almost equal …
watching television. A slightly older profile—younger “baby boomers”—spend almost equal …
[PDF][PDF] Do Online Video Platforms Cannibalize Television? How Viewers are Moving from Old Screens to New Ones
J Cha - Journal of Advertising Research, 2013 - scholar.archive.org
Although television has been the predominant medium in reaching mass audiences for the
past several decades, some noteworthy trends have emerged in recent years concerning …
past several decades, some noteworthy trends have emerged in recent years concerning …