Technological innovations and consumer behaviour

T Grzegorczyk - European Consumers in the Digital Era, 2022 - api.taylorfrancis.com
Innovations are particularly important for obtaining and sustaining a competitive advantage
(Teece, 1998). Disruptive technology products generate discontinuous innovation change …
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3 Technological innovations and consumer behaviour

T Grzegorczyk - European Consumers in the Digital Era …, 2022 - books.google.com
Innovations are particularly important for obtaining and sustaining a competitive advantage
(Teece, 1998). Disruptive technology products generate discontinuous innovation change …