Digital Marketing influence on the formation of brand communities

C Morozan - Management Strategies Journal, 2012 - ideas.repec.org
The digital environment in which the interests of communicating and promoting brands is
manifested, in a growing extent, exerts its influence on dynamic economic sectors, changing …

DIGITAL MARKETING INFLUENCE ON THE FORMATION OF BRAND COMMUNITIES

C Morozan - Management Strategies Journal, 2012 - econpapers.repec.org
The digital environment in which the interests of communicating and promoting brands is
manifested, in a growing extent, exerts its influence on dynamic economic sectors, changing …