Teaching what society needs:“Hacking” an introductory marketing course with sustainability and macromarketing

F Watson, J Stanton, S Beninger… - Journal of …, 2022 - journals.sagepub.com
Marketing classes are often focused on the micro level, failing to account for wider societal
issues. In this article, we argue for the inclusion of a wider macro-sustainability focus, one …
被引用次数：20 相关文章

Teaching What Society Needs:“Hacking” an Introductory Marketing Course With Sustainability and Macromarketing

F Watson, J Stanton, S Beninger… - Journal of Marketing …, 2022 - pure.psu.edu
Marketing classes are often focused on the micro level, failing to account for wider societal
issues. In this article, we argue for the inclusion of a wider macro-sustainability focus, one …

Teaching What Society Needs:" Hacking" an Introductory Marketing Course With Sustainability and Macromarketing

F Watson, S Beninger, C Domegan, A Reppel… - 2021 - open.metu.edu.tr
Marketing classes are often focused on the micro level, failing to account for wider societal
issues. In this article, we argue for the inclusion of a wider macro-sustainability focus, one …

Teaching What Society Needs:" Hacking" an Introductory Marketing Course with Sustainability and Macromarketing.

F Watson, J Stanton, S Beninger, C Domegan… - Journal of Marketing …, 2022 - ERIC
Marketing classes are often focused on the micro level, failing to account for wider societal
issues. In this article, we argue for the inclusion of a wider macro-sustainability focus, one …

Teaching What Society Needs:" Hacking" an Introductory Marketing Course With Sustainability and Macromarketing.

F Watson, J Stanton, S Beninger… - Journal of …, 2022 - search.ebscohost.com
Marketing classes are often focused on the micro level, failing to account for wider societal
issues. In this article, we argue for the inclusion of a wider macro-sustainability focus, one …

Teaching What Society Needs

F WATSON, J Stanton, S Beninger… - JOURNAL OF …, 2022 - avesis.metu.edu.tr
Marketing classes are often focused on the micro level, failing to account for wider societal
issues. In this article, we argue for the inclusion of a wider macro-sustainability focus, one …