Channel strategies for competing retailers: Whether and when to introduce live stream?

L Huang, B Liu, R Zhang - European Journal of Operational Research, 2024 - Elsevier
Live stream channel expands consumer awareness and resolves consumer valuation
uncertainty. However, its public accessibility may trigger consumer freeriding (watching the …
被引用次数：9 相关文章

Channel strategies for competing retailers: Whether and when to introduce live stream?

L Huang, B Liu, R Zhang - European Journal of Operational …, 2024 - ideas.repec.org
Live stream channel expands consumer awareness and resolves consumer valuation
uncertainty. However, its public accessibility may trigger consumer freeriding (watching the …

Channel strategies for competing retailers: Whether and when to introduce live stream?

L Huang, B Liu, R Zhang - European Journal of Operational …, 2024 - econpapers.repec.org
Live stream channel expands consumer awareness and resolves consumer valuation
uncertainty. However, its public accessibility may trigger consumer freeriding (watching the …