The 4P classification of the marketing mix revisited
W Van Waterschoot, C Van den Bulte - Journal of marketing, 1992 - journals.sagepub.com
McCarthy's 4P classification of the marketing mix instruments has received wide acceptance
in past decades. In recent years, however, increasing criticism has been voiced, among …
in past decades. In recent years, however, increasing criticism has been voiced, among …
[PDF][PDF] Marketing Mix Revisited
W van Waterschoot… - Journal of …, 1992 - faculty.wharton.upenn.edu
McCarthy's 4P classification of the marketing mix instruments has received wide acceptance
in past decades. In recent years, however, increasing criticism has been voiced, among …
in past decades. In recent years, however, increasing criticism has been voiced, among …
The 4P Classification of the Marketing Mix Revisited
W van Waterschoot, C Van den Bulte - Journal of Marketing, 1992 - cir.nii.ac.jp
抄録< jats: p> McCarthy's 4P classification of the marketing mix instruments has received
wide acceptance in past decades. In recent years, however, increasing criticism has been …
wide acceptance in past decades. In recent years, however, increasing criticism has been …
The 4P Classification of the Marketing Mix Revisited
W van Waterschoot, CV Bulte - Journal of Marketing, 1992 - search.proquest.com
Walter van Waterschoot & Christophe Van den Bulte The 4P Classification of the Marketing
Mix Revisited McCarthy's 4P classification of the marketing mix instruments has received …
Mix Revisited McCarthy's 4P classification of the marketing mix instruments has received …
[PDF][PDF] The 4P Classification of the Marketing Mix Revisited
W van Waterschoot, C Van den Bulte - Journal of Marketing, 1992 - edisciplinas.usp.br
McCarthy's 4P classification of the marketing mix instruments has received wide acceptance
in past decades. In recent years, however, increasing criticism has been voiced, among …
in past decades. In recent years, however, increasing criticism has been voiced, among …
The 4P Classification of the Marketing Mix Revisited
W van Waterschoot, C van den Bulte - The Journal of Marketing, 1992 - JSTOR
McCarthy's 4P classification of the marketing mix instruments has received wide acceptance
in past decades. In recent years, however, increasing criticism has been voiced, among …
in past decades. In recent years, however, increasing criticism has been voiced, among …
The 4P classification of the marketing mix revisited
W Vanwaterschoot, C Vandenbulte - JOURNAL OF MARKETING, 1992 - biblio.ugent.be
McCarthy's 4P classification of the marketing mix instruments has received wide acceptance
in past decades. In recent years, however, increasing criticism has been voiced, among …
in past decades. In recent years, however, increasing criticism has been voiced, among …
[PDF][PDF] The 4P Classification of the Marketing Mix Revisited
W van Waterschoot, C van den Bulte - seekscholar.com
McCarthy's 4P classification of the marketing mix instruments has received wide acceptance
in past decades. In recent years, however, increasing criticism has been voiced, among …
in past decades. In recent years, however, increasing criticism has been voiced, among …
[PDF][PDF] The 4P Classification of the Marketing Mix Revisited
W van Waterschoot, C Van den Bulte - Journal of Marketing, 1992 - academia.edu
McCarthy's 4P classification of the marketing mix instruments has received wide acceptance
in past decades. In recent years, however, increasing criticism has been voiced, among …
in past decades. In recent years, however, increasing criticism has been voiced, among …
The 4P classification of the marketing mix revisited.
W Van Waterschoot, C Van den Bulte - Journal of Marketing, 1992 - psycnet.apa.org
Abstract Discusses E. McCarthy's (1960) 4P (product, price, place, promotion) classification
of marketing mix instruments in terms of SD Hunt's (1991) modern marketing theory. This …
of marketing mix instruments in terms of SD Hunt's (1991) modern marketing theory. This …