N Dawar, J Lei - Journal of Business Research, 2009 - ideas.repec.org
Brand crises, defined as well-publicized claims of unsubstantiated or false brand propositions can do severe damage to brands. Yet, the damaging effects of brand crises …
N Dawar, J Lei - Journal of Business Research, 2009 - infona.pl
Brand crises, defined as well-publicized claims of unsubstantiated or false brand propositions can do severe damage to brands. Yet, the damaging effects of brand crises …
N Dawar, J Lei - Journal of Business Research, 2009 - econpapers.repec.org
Brand crises, defined as well-publicized claims of unsubstantiated or false brand propositions can do severe damage to brands. Yet, the damaging effects of brand crises …