Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

N Dawar, J Lei - Journal of Business Research, 2009 - Elsevier
Brand crises, defined as well-publicized claims of unsubstantiated or false brand
propositions can do severe damage to brands. Yet, the damaging effects of brand crises …
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Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

N Dawar, J Lei - Journal of Business Research, 2009 - ideas.repec.org
Brand crises, defined as well-publicized claims of unsubstantiated or false brand
propositions can do severe damage to brands. Yet, the damaging effects of brand crises …

Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

N Dawar, J Lei - Journal of Business Research, 2009 - infona.pl
Brand crises, defined as well-publicized claims of unsubstantiated or false brand
propositions can do severe damage to brands. Yet, the damaging effects of brand crises …

Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

N Dawar, J Lei - Journal of Business Research, 2009 - econpapers.repec.org
Brand crises, defined as well-publicized claims of unsubstantiated or false brand
propositions can do severe damage to brands. Yet, the damaging effects of brand crises …