Exploring social media adoption in small and medium enterprises in Iraq: Pivotal role of social media network capability and customer involvement

H Al Halbusi, H Alhaidan, F Abdelfattah… - … Analysis & Strategic …, 2024 - Taylor & Francis
ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …

[PDF][PDF] Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement

H Al Halbusi, H Alhaidan, F Abdelfattah, T Ramayah… - 2022 - researchgate.net
ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …

[PDF][PDF] Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement

H Al Halbusi, H Alhaidan, F Abdelfattah, T Ramayah… - 2022 - researchgate.net
ABSTRACT Small and Medium-sized Enterprises (SMEs) can communicate with their
consumers and provide them with relevant information on cost-effective goods or services …