Exploring the drivers of customers' brand attitudes of online travel agency services: A text-mining based approach

A Ray, PK Bala, NP Rana - Journal of Business Research, 2021 - Elsevier
This paper aims to explore the important qualitative aspects of online user-generated-
content that reflects customers' brand-attitudes. Additionally, the qualitative aspects can help …
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Exploring the drivers of customers' brand attitudes of online travel agency services: A text-mining based approach

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Exploring the drivers of customers' brand attitudes of online travel agency services: A text-mining based approach

A Ray, PK Bala, NP Rana - 2021 - bradscholars.brad.ac.uk
This paper aims to explore the important qualitative aspects of online user-generated-
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Exploring the drivers of customers' brand attitudes of online travel agency services: a text-mining based approach.

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This paper aims to explore the important qualitative aspects of online user-generated-
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Exploring the drivers of customers' brand attitudes of online travel agency services: a text-mining based approach

A Ray, PK Bala, NP Rana - 2021 - idr.iimranchi.ac.in
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content that reflects customers' brand-attitudes. Additionally, the qualitative aspects can help …

Exploring the drivers of customers' brand attitudes of online travel agency services: A text-mining based approach

A Ray, PK Bala, NP Rana - Journal of Business Research, 2021 - econpapers.repec.org
This paper aims to explore the important qualitative aspects of online user-generated-
content that reflects customers' brand-attitudes. Additionally, the qualitative aspects can help …
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[PDF][PDF] Exploring the drivers of customers' brand attitudes of online travel agency services: A text-mining based approach

A Ray, PK Bala, NP Rana - Journal of Business Research, 2021 - e-tarjome.com
This paper aims to explore the important qualitative aspects of online user-generated-
content that reflects customers' brand-attitudes. Additionally, the qualitative aspects can help …