The Influence of Consumer-Based Brand Equity on Consumer Purchase Intention Mediated by Brand Loyalty towards Fast Fashion Industry in Indonesia: A Case Of …

J Wirjohadikusumo, SM Santoso - iBuss Management, 2021 - publication.petra.ac.id
The rapid development of fashion has created the term fast fashion. Global fast fashion
brands such as UNIQLO, Zara, H&M and other brands are striving to dominate the market …
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The Influence of Consumer-Based Brand Equity on Consumer Purchase Intention Mediated by Brand Loyalty towards Fast Fashion Industry in Indonesia: A Case Of …

J Wirjohadikusumo, SM Santoso - garuda.kemdikbud.go.id
The rapid development of fashion has created the term fast fashion. Global fast fashion
brands such as UNIQLO, Zara, H&M and other brands are striving to dominate the market …