Fishing for feelings? Hooking viewers helps!

JE Escalas, MC Moore, JE Britton - Journal of Consumer Psychology, 2004 - Elsevier
To better understand individual variation in emotional responses to advertising, the authors
recommend considering 3 general factors: characteristics of the individual who sees the ad …
被引用次数：260 相关文章

Fishing for feelings? Hooking viewers helps!

JE Escalas, MC Moore, JE Britton - Journal of Consumer …, 2004 - psycnet.apa.org
To better understand individual variation in emotional responses to advertising, the authors
recommend considering 3 general factors: characteristics of the individual who sees the ad …
[PDF] academia.edu

[PDF][PDF] Fishing For Feelings? Hooking Viewers Helps!

JE Escalas, MC Moore, JE Britton - 2004 - academia.edu
To better understand individual variation in emotional responses to advertising, the authors
recommend considering 3 general factors: characteristics of the individual who sees the ad …

Fishing For Feelings? Hooking Viewers Helps!

JE Escalas, MC Moore, JE Britton - Journal of Consumer Psychology, 2004 - infona.pl
To better understand individual variation in emotional responses to advertising, the authors
recommend considering 3 general factors: characteristics of the individual who sees the ad …
[PDF] researchgate.net

[PDF][PDF] FISHING FOR FEELINGS? HOOKING VIEWERS HELPS!

JE Escalas, MC Moore, JA Edell - researchgate.net
To better understand individual variation in emotional responses to advertising, the authors
recommend considering three general factors: characteristics of the individual who sees the …

[引用][C] Fishing For Feelings? Hooking Viewers Helps!

JE Escalas, MC Moore, JE Britton - Journal of Consumer Psychology, 2004 - cir.nii.ac.jp
Fishing For Feelings? Hooking Viewers Helps! | CiNii Research CiNii 国立情報学研究所 学術
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Fishing For Feelings? Hooking Viewers Helps!

JE Escalas, MC Moore, JE Britton - Journal of Consumer Psychology, 2004 - infona.pl
To better understand individual variation in emotional responses to advertising, the authors
recommend considering 3 general factors: characteristics of the individual who sees the ad …