Motivation: The missing driver for theorizing about resource integration
Resource integration is vital to value co-creation. However, most research focuses on
competencies as enablers of resource integration and the social aspects that guide them …
competencies as enablers of resource integration and the social aspects that guide them …
Motivation: The missing driver for theorizing about resource integration
RG Findsrud, B Tronvoll, B Edvardsson - Marketing Theory, 2018 - diva-portal.org
Resource integration is vital to value co-creation. However, most research focuses on
competencies as enablers of resource integration and the social aspects that guide them …
competencies as enablers of resource integration and the social aspects that guide them …
Motivation: The missing driver for theorizing about resource integration.
R Findsrud, B Tronvoll, B Edvardsson - Marketing Theory, 2018 - psycnet.apa.org
Resource integration is vital to value co-creation. However, most research focuses on
competencies as enablers of resource integration and the social aspects that guide them …
competencies as enablers of resource integration and the social aspects that guide them …