Enhancing brand image through events and cultural festivals: The perspective of the Stresa Festival's visitors

E Piva, S Cerutti, L Prats, R Raj - AlmaTourism, 2017 - iris.uniupo.it
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …

Enhancing brand image through events and cultural festivals: the perspective of the Stresa Festival's visitors.

E Piva, S Cerutti, L Prats, R Raj - 2017 - cabidigitallibrary.org
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …

[PDF][PDF] Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival's Visitors

E Piva, S Cerutti, L Prats, R Raj - iris.uniupo.it
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …

Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival's Visitors

E PIVA, S CERUTTI, L Prats, R Raj - ALMATOURISM, 2017 - research.uniupo.it
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …

[PDF][PDF] Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival's Visitors

E Piva, S Cerutti, L Prats, R Raj - core.ac.uk
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …

[PDF][PDF] Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival's Visitors

E Piva, S Cerutti, L Prats, R Raj - scholar.archive.org
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …

Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival's Visitors

L Piva, S Cerutti, L Prats, R Raj - Journal of Tourism …, 2017 - eprints.leedsbeckett.ac.uk
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …

Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival's Visitors

E Piva, S Cerutti, L Prats Planagumà… - … , 2017, vol. 8, núm. 15, p …, 2017 - dugi-doc.udg.edu
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …

[PDF][PDF] Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival's Visitors

E Piva, S Cerutti, L Prats, R Raj - researchgate.net
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …

Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival's Visitors

E Piva, S Cerutti, L Prats, R Raj - Almatourism-Journal of …, 2017 - almatourism.unibo.it
Cultural events have become a significant component within the strategies of destination
branding of a place. Territories are increasingly using events and cultural festivals to …