Boosting the effectiveness of channel governance options: the moderationing role of relational norms

JR Brown, SK Weaven, RP Dant… - European Journal of …, 2016 - emerald.com
Purpose–The aim of this study is to explore possible contingent variables that might explain
these twin contradictory effects of marketing channel governance. Franchisors govern their …
被引用次数：15 相关文章

Boosting the effectiveness of channel governance options:: The moderationing role of relational norms

JR Browna, SK Weaven, RP Dant… - European Journal of …, 2016 - agora.edu.es
Purpose–The aim of this study is to explore possible contingent variables that might explain
these twin contradictory effects of marketing channel governance. Franchisors govern their …

Boosting the effectiveness of channel governance options:: The moderationing role of relational norms

JR Browna, SK Weaven, RP Dant… - European Journal of …, 2016 - dialnet.unirioja.es
Purpose–The aim of this study is to explore possible contingent variables that might explain
these twin contradictory effects of marketing channel governance. Franchisors govern their …

[引用][C] Boosting the effectiveness of channel governance options

JR Brown, SK Weaven, RP Dant… - European …, 2016 - Emerald Group Publishing, Limited