Selecting early adopters to foster the diffusion of innovations in industrial markets: Evidence from a multiple case study

M Bianchi, A Di Benedetto, S Franzò… - European Journal of …, 2017 - emerald.com
Purpose The purpose of this paper is to bring new empirical evidence to the controversial
role of early adopters in the diffusion of innovations in industrial markets …

Selecting early adopters to foster the diffusion of innovations in industrial markets: Evidence from a multiple case study

M Bianchi, A Di Benedetto, S Franzò… - EUROPEAN JOURNAL …, 2017 - re.public.polimi.it
Purpose: The purpose of this paper is to bring new empirical evidence to the controversial
role of early adopters in the diffusion of innovations in industrial markets …

Selecting early adopters to foster the diffusion of innovations in industrial markets: Evidence from a multiple case study

M Bianchi, A Di Benedetto, S Franzò… - European Journal of …, 2017 - ingentaconnect.com
Purpose The purpose of this paper is to bring new empirical evidence to the controversial
role of early adopters in the diffusion of innovations in industrial markets …

Selecting early adopters to foster the diffusion of innovations in industrial markets: Evidence from a multiple case study

A Di Benedetto, F Frattini, S Franzò… - European Journal of …, 2017 - research.hhs.se
Purpose: The purpose of this paper is to bring new empirical evidence to the controversial
role of early adopters in the diffusion of innovations in industrial markets …