When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity

T Feng, Y Huang, E Avgerinos - Industrial Marketing Management, 2018 - Elsevier
Although the effect of marketing-manufacturing integration on new product development
(NPD) performance has been extensively studied, the question about how this integration is …
被引用次数：47 相关文章
[PDF] nscpolteksby.ac.id

[PDF][PDF] When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity

T Feng, Y Huang, E Avgerinos - nscpolteksby.ac.id
Although the effect of marketing-manufacturing integration on new product development
(NPD) performance has been extensively studied, the question about how this integration is …
[PDF] google.com

[PDF][PDF] When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity

T Feng, Y Huang, E Avgerinos - Industrial Marketing Management, 2018 - drive.google.com
Although the effect of marketing-manufacturing integration on new product development
(NPD) performance has been extensively studied, the question about how this integration is …

When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity

T Feng, Y Huang, E Avgerinos - Industrial Marketing …, 2018 - researchportal.bath.ac.uk
Although the effect of marketing-manufacturing integration on new product development
(NPD) performance has been extensively studied, the question about how this integration is …

[引用][C] When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity

T Feng, Y Huang, E Avgerinos - Industrial Marketing Management, 2018 - cir.nii.ac.jp
When marketing and manufacturing departments integrate: The influences of market newness
and competitive intensity | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] …