Crafting experiential value via smartphone apps channel

S Rezaei, N Valaei - Marketing Intelligence & Planning, 2017 - emerald.com
Purpose The purpose of this paper is to investigate the impact of post-usage usefulness
(PUU), experiential value, and apps channel satisfaction on consumer continuance intention …

[PDF][PDF] To cite this document: Sajad Rezaei, Naser Valaei,(2017)" Crafting experiential value via smartphone apps channel", Marketing Intelligence & Planning, Vol. 35 …

S Rezaei, N Valaei - Marketing Intelligence & Planning, 2017 - academia.edu
Purpose–The purpose of this paper is to investigate the impact of post-usage usefulness
(PUU), experiential value, and apps channel satisfaction on consumer continuance intention …

[PDF][PDF] Crafting experiential value via smartphone apps channel

S Rezaei, N Valaei - Marketing Intelligence & Planning, 2017 - researchgate.net
Purpose–The purpose of this paper is to investigate the impact of post-usage usefulness
(PUU), experiential value, and apps channel satisfaction on consumer continuance intention …

Crafting experiential value via smartphone apps channel

S Rezaei, N Valaei - Marketing Intelligence & Planning, 2017 - research-portal.uws.ac.uk
Purpose–The purpose of this paper is to investigate the impact of post-usage usefulness
(PUU), experiential value, and apps channel satisfaction on consumer continuance intention …

Crafting experiential value via smartphone apps channel

S Rezaei, N Valaei - Marketing Intelligence and Planning, 2017 - eprints.worc.ac.uk
Purpose: The purpose of this paper is to investigate the impact of post-usage usefulness
(PUU), experiential value, and apps channel satisfaction on consumer continuance intention …

[引用][C] Crafting experiential value via smartphone apps channel

S Rezaei, N Valaei - Marketing Intelligence & Planning, 2017 - eprints.sunway.edu.my
Crafting experiential value via smartphone apps channel - Sunway Institutional Repository
Sunway Institutional Repository Home About Author Agreement Form Advanced Search Browse …

Crafting experiential value via smartphone apps channel

S Rezaei, N Valaei - Marketing Intelligence and Planning, 2017 - eprints.worc.ac.uk
Purpose: The purpose of this paper is to investigate the impact of post-usage usefulness
(PUU), experiential value, and apps channel satisfaction on consumer continuance intention …

[PDF][PDF] Crafting experiential value via smartphone apps channel

S Rezaei, N Valaei - Marketing Intelligence & Planning, 2017 - researchgate.net
Purpose–The purpose of this paper is to investigate the impact of post-usage usefulness
(PUU), experiential value, and apps channel satisfaction on consumer continuance intention …

[引用][C] Crafting experiential value via smartphone apps channel

S Rezaei, N Valaei - Marketing Intelligence & Planning, 2017 - Emerald Publishing Limited