The relative performance of TV sponsorship versus television spot advertising

EL Olson, HM Thjømøe - European Journal of Marketing, 2012 - emerald.com
Ten seconds of TV sponsoring works almost equally as well as 30‐second spots across all
measures and brands. While the outright performance differs by type of brand (ie high fit …
被引用次数：56 相关文章

The relative performance of TV sponsorship versus television spot advertising

EL Olson, HM Thjømøe - European Journal of Marketing, 2012 - emerald.com
Ten seconds of TV sponsoring works almost equally as well as 30‐second spots across all
measures and brands. While the outright performance differs by type of brand (ie high fit …
[PDF] core.ac.uk

[PDF][PDF] The relative performance of TV sponsorship versus television spot advertising Erik L. Olson BI Norwegian Business School

HM Thjømøe - European Journal of Marketing, 1726 - core.ac.uk
Sponsorship Effect Metric: Page 1 This file was downloaded from the institutional repository BI
Brage http://brage.bibsys.no/bi (Open Access) The relative performance of TV sponsorship …

The relative performance of TV sponsorship versus television spot advertising

EL Olson, HM Thjømøe - European Journal of Marketing, 2012 - ingentaconnect.com
Purpose‐The purpose of this paper is to compare the relative performance of TV
sponsorships with the industry standard 30-second TV spot advertising on achieving …
[PDF] bi.no

[PDF][PDF] The relative performance of TV sponsorship versus television spot advertising

EL Olson, HM Thjømøe - 2012 - biopen.bi.no
Purpose To compare the relative performance of TV sponsorships with the industry standard
30-second TV spot advertising on achieving common communication goals …
[PDF] archive.org

[PDF][PDF] The relative performance of TV sponsorship versus television spot advertising Erik L. Olson BI Norwegian Business School

HM Thjømøe - European Journal of Marketing, 1726 - scholar.archive.org
Sponsorship Effect Metric: Page 1 This file was downloaded from the institutional repository BI
Brage http://brage.bibsys.no/bi (Open Access) The relative performance of TV sponsorship …
[PDF] academia.edu

[PDF][PDF] The relative performance of TV sponsorship versus television spot advertising

EL Olson, HM Thjømøe - European Journal of Marketing, 2012 - academia.edu
Purpose–The purpose of this paper is to compare the relative performance of TV
sponsorships with the industry standard 30-second TV spot advertising on achieving …

[引用][C] The relative performance of TV sponsorship versus television spot advertising

EL Olson, HM Thjømøe - European …, 2012 - Emerald Group Publishing, Limited