A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to share performance?

LP Pleshko, RA Heiens - Academy of Banking Studies …, 2011 - search.ebscohost.com
The current study takes a contingency theory approach to the relationships between market
orientation and a variety of marketing strategy concepts, including market share, a firm's …
被引用次数：20 相关文章

A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO SHARE …

LP Pleshko, RA Heiens - Academy of Banking Studies …, 2011 - search.ebscohost.com
The current study takes a contingency theory approach to the relationships between market
orientation and a variety of marketing strategy concepts, including market share, a firm's …

A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO SHARE …

LP Pleshko, RA Heiens - Academy of Banking Studies Journal, 2011 - search.proquest.com
The current study takes a contingency theory approach to the relationships between market
orientation and a variety of marketing strategy concepts, including market share, a firm's …

[引用][C] Market Orientation and Related Marketing Strategy Concepts: Does Fit Relate to Market Share Performance?

LP Pleshko, RA Heiens - Academy of Banking Studies …, 2011 - scholarcommons.sc.edu
"Market Orientation and Related Marketing Strategy Concepts: Does Fit R" by Larry P. Pleshko and
Richard A. Heiens Home Search Browse Collections My Account About DC Network Digital …