Interrogating SERVQUAL: a critical assessment of service quality measurement in a high street retail bank

K Newman - International journal of bank marketing, 2001 - emerald.com
This paper presents a case study of a pioneering nationwide implementation of SERVQUAL
by a major UK high street bank between 1993 and 1997 at an annual cost of one million …

Interrogating SERVQUAL: a critical assessment of service quality measurement in a high street retail bank

N Karin - The International Journal of Bank Marketing, 2001 - elibrary.ru
This paper presents a case study of a pioneering nationwide implementation of SERVQUAL
by a major UK high street bank between 1993 and 1997 at an annual cost of one million …

Interrogating SERVQUAL: a critical assessment of service quality measurement in a high street retail bank

K Newman - The International Journal of Bank Marketing, 2001 - ingentaconnect.com
This paper presents a case study of a pioneering nationwide implementation of SERVQUAL
by a major UK high street bank between 1993 and 1997 at an annual cost of one million …

[引用][C] Interrogating SERVQUAL: A critical assessment of service quality measurement in a high street retail bank

K Newman - The International Journal of Bank …, 2001 - Emerald Group Publishing, Limited