N Karin - The International Journal of Bank Marketing, 2001 - elibrary.ru
This paper presents a case study of a pioneering nationwide implementation of SERVQUAL by a major UK high street bank between 1993 and 1997 at an annual cost of one million …
K Newman - The International Journal of Bank Marketing, 2001 - ingentaconnect.com
This paper presents a case study of a pioneering nationwide implementation of SERVQUAL by a major UK high street bank between 1993 and 1997 at an annual cost of one million …