The environmental belief-behaviour gap: Exploring barriers to green consumerism

CB Gabler, TD Butler, FG Adams - Journal of Customer …, 2013 - ingentaconnect.com
While more and more consumers profess a desire to be environmentally-friendly, many firms
have not experienced the expected financial gains from offering green products and …

The environmental belief-behaviour gap: Exploring barriers to green consumerism.

CB Gabler, TD Butler… - Journal of Customer …, 2013 - search.ebscohost.com
While more and more consumers profess a desire to be environmentallyfriendly, many firms
have not experienced the expected financial gains from offering green products and …