Optimal keywords grouping in sponsored search advertising under uncertain environments

H Li, Y Yang - International Journal of Electronic Commerce, 2020 - Taylor & Francis
In sponsored search advertising, advertisers need to make a series of keyword decisions.
Grouping these keywords to form several adgroups within a campaign is a challenging task …
被引用次数：23 相关文章

Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments.

H Li, Y Yang - International Journal of Electronic Commerce, 2020 - search.ebscohost.com
In sponsored search advertising, advertisers need to make a series of keyword decisions.
Grouping these keywords to form several adgroups within a campaign is a challenging task …

Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments

H Li, Y Yang - arXiv e-prints, 2022 - ui.adsabs.harvard.edu
In sponsored search advertising, advertisers need to make a series of keyword decisions.
Among them, how to group these keywords to form several adgroups within a campaign is a …

Optimal Keywords Grouping in Sponsored Search Advertising under Uncertain Environments

H Li, Y Yang - arXiv preprint arXiv:2203.02192, 2022 - arxiv.org
In sponsored search advertising, advertisers need to make a series of keyword decisions.
Among them, how to group these keywords to form several adgroups within a campaign is a …
[PDF] researchgate.net

[PDF][PDF] Optimal Keywords Grouping in Sponsored Search Advertising Under Uncertain Environments

H Li, Y Yang - INTERNATIONAL JOURNAL OF ELECTRONIC …, 2020 - researchgate.net
In sponsored search advertising, advertisers need to make a series of keyword decisions.
Grouping these keywords to form several adgroups within a campaign is a challenging task …