The marketing/manufacturing interface: strategic issues

US Karmarkar, MM Lele - … business interfaces: marketing and engineering issues … - Springer
Most firms separate the marketing and manufacturing functions into distinct organizational
groups without fully considering the interactions and conflicts between the two functions …
被引用次数：16 相关文章

11. THE MARKETING/MANUFACTURING INTERFACE: STRATEGIC ISSUES

US KARMARKAR, MM LELE - … Issues in the Supply Chain and …, 2006 - books.google.com
Most firms separate the marketing and manufacturing functions into distinct organizational
groups without fully considering the interactions and conflicts between the two functions …

The Marketing/Manufacturing Interface: Strategic Issues

US Karmarkar, MM Lele - Managing Business Interfaces - infona.pl
Most firms separate the marketing and manufacturing functions into distinct organizational
groups without fully considering the interactions and conflicts between the two functions …

11. THE MARKETING/MANUFACTURING INTERFACE: STRATEGIC ISSUES

US KARMARKAR, MM LELE - MANAGING BUSINESS INTERFACES - Springer
Most firms separate the marketing and manufacturing functions into distinct organizational
groups without fully considering the interactions and conflicts between the two functions …

[引用][C] The Marketing/Manufacturing Interface: Strategic Issues

U Karmarkar, M Lele - Managing Business Interfaces, 2005 - Springer