Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break

CM Segijn, T Araujo, HAM Voorveld… - Journal of Broadcasting …, 2020 - Taylor & Francis
The aim of the study was to deepen our understanding of how related multiscreening affects
audience memory and persuasion. A survey was administered after a live television show …
被引用次数：16 相关文章

Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break

CM Segijn, T Araujo, HAM Voorveld… - Journal of Broadcasting …, 2020 - dare.uva.nl
The aim of the study was to deepen our understanding of how related multiscreening affects
audience memory and persuasion. A survey was administered after a live television show …

Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion during a Commercial Break

CM Segijn, T Araujo, HAM Voorveld, EG Smit - J. Broad. & Elec. Media, 2020 - HeinOnline
The aim of the study was to deepen our understanding of how related multi-screening affects
audience memory and persuasion. A survey was administered after a live television show …

Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion During a Commercial Break.

CM Segijn, T Araujo, HAM Voorveld… - … of Broadcasting & …, 2020 - search.ebscohost.com
The aim of the study was to deepen our understanding of how related multiscreening affects
audience memory and persuasion. A survey was administered after a live television show …

Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion During a Commercial Break

CM Segijn, T Araujo, HAM Voorveld… - Journal of Broadcasting …, 2020 - experts.umn.edu
The aim of the study was to deepen our understanding of how related multiscreening affects
audience memory and persuasion. A survey was administered after a live television show …