Differences between early adopters of disruptive and sustaining innovations

R Reinhardt, S Gurtner - Journal of Business Research, 2015 - Elsevier
The success of innovations strongly depends on knowledge about early adopters. Prior
research helps to describe the characteristics of this important customer type. However, not …
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Differences between early adopters of disruptive and sustaining innovations

R Reinhardt, S Gurtner - Journal of Business Research, 2015 - ideas.repec.org
The success of innovations strongly depends on knowledge about early adopters. Prior
research helps to describe the characteristics of this important customer type. However, not …

[引用][C] Differences between early adopters of disruptive and sustaining innovations

R Reinhardt, S Gurtner - Journal of Business Research, 2015 - cir.nii.ac.jp
Differences between early adopters of disruptive and sustaining innovations | CiNii Research
CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 検索フォームへ移動 論文・データを …

Differences between early adopters of disruptive and sustaining innovations

R Reinhardt, S Gurtner - Journal of Business Research, 2015 - econpapers.repec.org
The success of innovations strongly depends on knowledge about early adopters. Prior
research helps to describe the characteristics of this important customer type. However, not …

Differences between early adopters of disruptive and sustaining innovations

R Reinhardt, S Gurtner - Journal of Business Research, 2015 - infona.pl
The success of innovations strongly depends on knowledge about early adopters. Prior
research helps to describe the characteristics of this important customer type. However, not …