Understanding the role of artificial intelligence in personalized engagement marketing

B Rajan, R Venkatesan… - California management …, 2019 - journals.sagepub.com
This article explores the role of artificial intelligence (AI) in aiding personalized engagement
marketing—an approach to create, communicate, and deliver personalized offerings to …
被引用次数：762 相关文章

Understanding the role of artificial intelligence in personalized engagement marketing

V Kumar, B Rajan, R Venkatesan… - California …, 2019 - scholars.northwestern.edu
This article explores the role of artificial intelligence (AI) in aiding personalized engagement
marketing—an approach to create, communicate, and deliver personalized offerings to …
[PDF] academia.edu

[PDF][PDF] Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing

V Kumar, B Rajan, R Venkatesan, J Lecinski - California Management … - academia.edu
This article explores the role of artificial intelligence (AI) in aiding personalized engagement
marketing—an approach to create, communicate, and deliver personalized offerings to …

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing.

V Kumar, B Rajan, R Venkatesan… - California …, 2019 - search.ebscohost.com
This article explores the role of artificial intelligence (AI) in aiding personalized engagement
marketing—an approach to create, communicate, and deliver personalized offerings to …