Analysing the effect of social media on brand attitude and purchase intention: The case of Iran Khodro Company

M Abzari, RA Ghassemi, LN Vosta - Procedia-Social and Behavioral …, 2014 - Elsevier
The purpose of current study is to investigate the effect of social media on customers' attitude
towards brand and purchase intention. Population was customers of Iran Khodro Company …
被引用次数：362 相关文章
[PDF] cyberleninka.org

[PDF][PDF] Analysing the effect of social media on brand attitude and purchase intention: the case of Iran Khodro company

M Abzari, RA Ghassemi, LN Vosta - Procedia-Social and …, 2014 - cyberleninka.org
The purpose of current study is to investigate the effect of social media on customers' attitude
towards brand and purchase intention. Population was customers of Iran Khodro Company …
[PDF] archive.org

[PDF][PDF] Analysing the effect of social media on brand attitude and purchase intention: the case of Iran Khodro company

M Abzari, RA Ghassemi, LN Vosta - Procedia-Social and …, 2014 - scholar.archive.org
The purpose of current study is to investigate the effect of social media on customers' attitude
towards brand and purchase intention. Population was customers of Iran Khodro Company …
[PDF] core.ac.uk

[PDF][PDF] Analysing the effect of social media on brand attitude and purchase intention: the case of Iran Khodro company

M Abzari, RA Ghassemi, LN Vosta - Procedia-Social and Behavioral …, 2014 - core.ac.uk
The purpose of current study is to investigate the effect of social media on customers' attitude
towards brand and purchase intention. Population was customers of Iran Khodro Company …