Factors affecting the use of mobile advertising.

R Vatanparast, M Asil - International Journal of Mobile …, 2007 - search.ebscohost.com
Mobile services will be a crucial part of the revenues to be generated by third-generation
mobile technologies. Mobile advertising has been named one of the most promising …

FACTORS AFFECTING THE USE OF MOBILE ADVERTISING.

R Vatanparast, M Asil - International Journal of Mobile …, 2007 - search.ebscohost.com
Mobile services will be a crucial part of the revenues to be generated by third-generation
mobile technologies. Mobile advertising has been named one of the most promising …