Value‐informed pricing in its organizational context: literature review, conceptual framework, and directions for future research
P Ingenbleek - Journal of Product & Brand Management, 2007 - emerald.com
Purpose–In the face of increased pricing pressure, managerial attention for value‐informed
pricing (in which a price is based on the customer's value perception) is on the rise …
pricing (in which a price is based on the customer's value perception) is on the rise …
[PDF][PDF] Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research
P Ingenbleek - Journal of Product & Brand Management, 2007 - researchgate.net
Purpose–In the face of increased pricing pressure, managerial attention for value-informed
pricing (in which a price is based on the customer's value perception) is on the rise …
pricing (in which a price is based on the customer's value perception) is on the rise …
Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research
PTM Ingenbleek - Journal of Product & Brand Management, 2007 - library.wur.nl
Purpose¿ In the face of increased pricing pressure, managerial attention for value-informed
pricing (in which a price is based on the customer¿ s value perception) is on the rise …
pricing (in which a price is based on the customer¿ s value perception) is on the rise …
Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research
P Ingenbleek - Journal of Product and Brand Management, 2007 - ingentaconnect.com
Purpose‐In the face of increased pricing pressure, managerial attention for value-informed
pricing (in which a price is based on the customer's value perception) is on the rise …
pricing (in which a price is based on the customer's value perception) is on the rise …
Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research
PTM Ingenbleek - Journal of Product & Brand Management, 2007 - research.wur.nl
Purpose¿ In the face of increased pricing pressure, managerial attention for value-informed
pricing (in which a price is based on the customer¿ s value perception) is on the rise …
pricing (in which a price is based on the customer¿ s value perception) is on the rise …
[PDF][PDF] Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research
P Ingenbleek - Journal of Product & Brand Management, 2007 - academia.edu
Purpose–In the face of increased pricing pressure, managerial attention for value-informed
pricing (in which a price is based on the customer's value perception) is on the rise …
pricing (in which a price is based on the customer's value perception) is on the rise …
[引用][C] Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research
PTM Ingenbleek - Journal of Product & Brand Management, 2007 - agris.fao.org
Value-informed pricing in its organizational context: literature review, conceptual framework,
and directions for future research Food and Agriculture Organization of the United Nations …
and directions for future research Food and Agriculture Organization of the United Nations …