The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance

D Choi, J Kim - Internet Research, 2022 - emerald.com
Purpose The primary purpose of the current study was to examine how the presence of two
digital ad features–an ad skip option and an ad time display, representing behavioral and …
被引用次数：12 相关文章

[引用][C] The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance

D Choi, J Kim - Internet Research: Electronic Networking …, 2021 - ingentaconnect.com
PurposeThe primary purpose of the current study was to examine how the presence of two
digital ad features–an ad skip option and an ad time display, representing behavioral and …