Live streaming strategy under multi-channel sales of the online retailer

H Gong, M Zhao, J Ren, Z Hao - Electronic Commerce Research and …, 2022 - Elsevier
This paper studies the live streaming strategy under multi-channel sales of the online
retailer. We analyze two traditional online sales strategies:(1) Single online strategy …
被引用次数：41 相关文章

Live streaming strategy under multi-channel sales of the online retailer

H Gong, M Zhao, J Ren, Z Hao - 2022 - dl.acm.org
This paper studies the live streaming strategy under multi-channel sales of the online
retailer. We analyze two traditional online sales strategies:(1) Single online strategy …