How to design a virtual reality experience that impacts the consumer engagement: the case of the virtual supermarket

MG Violante, E Vezzetti, P Piazzolla - International Journal on Interactive …, 2019 - Springer
The paper examines the effect of the recent VR technologies on consumers behaviour
providing guidelines to design a rich and immersive environment that is able to deliver high …
被引用次数：88 相关文章

How to design a virtual reality experience that impacts the consumer engagement: the case of the virtual supermarket

MG Violante, E Vezzetti, P Piazzolla - … ON INTERACTIVE DESIGN …, 2019 - re.public.polimi.it
The paper examines the effect of the recent VR technologies on consumers behaviour
providing guidelines to design a rich and immersive environment that is able to deliver high …

[引用][C] How to design a virtual reality experience that impacts the consumer engagement: the case of the virtual supermarket

MG Violante, E Vezzetti, P Piazzolla - INTERNATIONAL JOURNAL ON …, 2019 - iris.polito.it
How to design a virtual reality experience that impacts the consumer engagement: the case of
the virtual supermarket IRIS IRIS Home Sfoglia Macrotipologie & tipologie Autore Titolo Riviste …