[PDF][PDF] Discovering consumer insight from Twitter via sentiment analysis.

W Chamlertwat, P Bhattarakosol… - J. Univers …, 2012 - pdfs.semanticscholar.org
Traditional approaches for studying consumer behavior, such as marketing survey and focus
group, require a large amount of time and resources. Moreover, some products, such as …

[PDF][PDF] Discovering Consumer Insight from Twitter via Sentiment Analysis

W Chamlertwat, P Bhattarakosol… - Journal of Universal …, 2012 - academia.edu
Traditional approaches for studying consumer behavior, such as marketing survey and focus
group, require a large amount of time and resources. Moreover, some products, such as …