When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities

L Liu, R Liu, M Lee, J Chen - Internet Research, 2019 - emerald.com
Purpose The purpose of this paper is twofold: first, to explain whether consumer
engagement in social media brand communities (SMBCs) motivates consumer brand …
被引用次数：95 相关文章

When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities

L Liu, R Liu, M Lee, J Chen - Internet Research: Electronic …, 2019 - ingentaconnect.com
Purpose The purpose of this paper is twofold: first, to explain whether consumer
engagement in social media brand communities (SMBCs) motivates consumer brand …

When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities

L Liu, R Liu, M Lee, J Chen - Internet Research, 2019 - scholars.cityu.edu.hk
Purpose: The purpose of this paper is twofold: first, to explain whether consumer
engagement in social media brand communities (SMBCs) motivates consumer brand …