Status demotion in hierarchical loyalty programs and customers' revenge and avoidance intentions

S Banik, Y Gao, FK Rabbanee - European Journal of Marketing, 2022 - emerald.com
Purpose Status demotion in hierarchical loyalty programs (HLPs) has received considerable
academic attention. However, little is known about whether status demotion engenders two …
被引用次数：16 相关文章

Status demotion in hierarchical loyalty programs and customers' revenge and avoidance intentions.

S Banik, Y Gao, FK Rabbanee - European Journal of Marketing, 2022 - psycnet.apa.org
Purpose: Status demotion in hierarchical loyalty programs (HLPs) has received
considerable academic attention. However, little is known about whether status demotion …

Status demotion in hierarchical loyalty programs and customers' revenge and avoidance intentions

S Banik, Y Gao, FK Rabbanee - European Journal of Marketing, 2021 - ingentaconnect.com
Purpose Status demotion in hierarchical loyalty programs (HLPs) has received considerable
academic attention. However, little is known about whether status demotion engenders two …