Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands
Purpose This study advances knowledge of interactive marketing strategies by examining
the effect of different content types on the three stages of customer engagement (CE) in …
the effect of different content types on the three stages of customer engagement (CE) in …
[引用][C] Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands
A Vlachvei, O Notta, E Koronaki - Journal of Research in …, 2021 - ingentaconnect.com
PurposeThis study advances knowledge of interactive marketing strategies by examining
the effect of different content types on the three stages of customer engagement (CE) in …
the effect of different content types on the three stages of customer engagement (CE) in …