A conjoint approach for consumer-and firm-level brand valuation

M Ferjani, K Jedidi, S Jagpal - Journal of Marketing …, 2009 - journals.sagepub.com
This article develops and tests a reduced-form, conjoint methodology for measuring brand
equity. The proposed approach (1) provides objective dollar-metric values for brand equity …
被引用次数：67 相关文章

[引用][C] A Conjoint Approach for Consumer-and Firm-Level Brand Valuation

M Ferjani, K Jedidi, S Jagpal - Journal of Marketing Research, 2009 - cir.nii.ac.jp

A Conjoint Approach for Consumer-and Firm-Level Brand Valuation.

M Ferjani, K Jedidi, S Jagpal - Journal of Marketing …, 2009 - search.ebscohost.com
This article develops and tests a reduced-form, conjoint methodology for measuring brand
equity. The proposed approach (1) provides objective dollar-metric values for brand equity …

A Conjoint Approach for Consumer-and Firm-Level Brand Valuation

M Ferjani, K Jedidi, S Jagpal - Journal of Marketing Research, 2009 - JSTOR
This article develops and tests a reduced-form, conjoint methodology for measuring brand
equity. The proposed approach (1) provides objective dollar-metric values for brand equity …

A Conjoint Approach for Consumer-and Firm-Level Brand Valuation

K Jedidi, HS Jagpal, M Ferjani - Journal of Marketing Research, 2009 - papers.ssrn.com
Previous research has identified four sources of brand equity: biased perceptions; image
associations; incremental value, a component that that is not related to product attributes or …

A Conjoint Approach for Consumer-and Firm-Level Brand Valuation.

M Ferjani, K Jedidi, S Jagpal - Journal of Marketing …, 2009 - search.ebscohost.com
This article develops and tests a reduced-form, conjoint methodology for measuring brand
equity. The proposed approach (1) provides objective dollar-metric values for brand equity …

[引用][C] A Conjoint Approach for Consumer-and Firm-Level Brand Valuation

M FERJANI, K JEDIDI… - Journal of …, 2009 - American Marketing Association