An Exploratory Study of the Travel Motivation of Chinese Female Outbound Tourists: 中国女性游客出境旅游动机研究

M Li, T Wen, A Leung - Journal of China Tourism Research, 2011 - Taylor & Francis
作为旅游业的一个独特市场, 女性受到越来越多的关注。 然而, 目前关于女性旅游行为的实证
调查, 尤其是以中国女性游客为调查对象的研究则很有限。 本研究以中国女性游客到香港旅游 …

An Exploratory Study of the Travel Motivation of Chinese Female Outbound Tourists

M Li, W Tong, L Ariel - Journal of China Tourism Research, 2011 - research.polyu.edu.hk
Females have received increasing attention in the travel industry as a unique market
segment. Yet there have only been limited empirical inquiries into their travel behaviors …