[HTML][HTML] The MECOVMA Framework: Implementing Machine Learning Under Macroeconomic Volatility for Marketing Predictions

M Muth - Forecasting, 2025 - mdpi.com
The methodological framework introduced in this paper, MECOVMA, is a novel framework
that guides the application of Machine Learning specifically for marketing predictions within …

The MECOVMA Framework: Implementing Machine Learning Under Macroeconomic Volatility for Marketing Predictions

M Muth - Forecasting, 2025 - ideas.repec.org
The methodological framework introduced in this paper, MECOVMA, is a novel framework
that guides the application of Machine Learning specifically for marketing predictions within …

The MECOVMA Framework: Implementing Machine Learning Under Macroeconomic Volatility for Marketing Predictions

M Muth - Forecasting, 2025 - econpapers.repec.org
The methodological framework introduced in this paper, MECOVMA, is a novel framework
that guides the application of Machine Learning specifically for marketing predictions within …